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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Discussion: Emotional Appeals and Advertising

Discussion: Emotional Appeals and Advertising

Q Assignment Instructions Complete the following Discussion Forum assignment by finding a FULL-PAGE MAGAZINE ADVERTISEMENT that uses at least two different emotional appeals and answering the questions below. (Note--it must be a full-page magazine ad, nothing else.) Thousands of FULL-PAGE MAGAZINE ADVERTISMENTS are available online. Google image search (Links to an external site.) is a great place to start, but there are many other resources. Click here for links to Print Ads Online via my website. (Links to an external site.) (To avoid confusion, please note that the other sections of my website don't apply to our class.) To receive credit, you will create two posts. Post One: Supply the following information and analysis in a post of no less than 200 words: A link to the ad so we can view it. (See the insert link button in the second row above, second icon from the left.) Remember: It must be a full page magazine ad, not a billboard, a newspaper ad, pictorial, catalog page, or anything else. Stay away from ad parodies; these are fake ads designed to make a statement. If in doubt, choose something else. Who is the audience for the ad? How can you tell? In what kind of magazine would such an ad likely appear? How can you tell? To what specific emotions or feelings is the ad appealing? List them separately, and for each one, explain how the ad attempts to generate that specific feeling in the audience in order to convince them to buy or believe something. Do you believe the ad is ultimately effective or ineffective at persuading its target audience? Why? Post Two: After you have finished, please respond to at least one of your classmates. Remember, quick, mindless comments such as "This is good," are not acceptable. I am looking for analytical responses. Can you see any additional emotional appeals in his or her selected ad? Explain. Do you think the ad is effective or ineffective? Why? For whom? Explain your findings in detail, 100 words minimum. See the word counter here (Links to an external site.) to check your post length! I don't want you to lose points. When you're ready to begin, simply click on the "Reply" button in the bottom lower left.

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